I recall a golf game with a good friend of mine several years back. He was playing very badly (to my quiet satisfaction). At roughly the halfway point, knowing that I’m a psychologist, he turned to me and asked me for my advice. Whilst at this point in my career I hadn’t really done much work in the field of sport, my reply to him was obvious enough - I made the suggestion to him that if he wanted to play better he might want to stop calling himself a c—t. He’d been doing